Think of it as a short URL you wear. Each 2x4-inch, velcro-backed p8tch has a Mysterious Commando Design on the top, and a QRCode on the bottom:
The QRCode on the p8tch is a URL. If you scan the code with your iPhone, Mobile Safari will take you directly to that URL. If it's a Google Maps link, your iPhone will take you directly to the map. If it's a YouTube link, you'll see the movie fullscreen. Cool, right?
WHERE DOES THE QRCODE GO?
It goes anywhere you want! Here's how it works:
Each p8tch has a unique QRCode on it that links to a URL on the Swiss domain "p8t.ch".
For instance, the p8tch pictured above encodes the URL http://p8t.ch/lahbg. (careful, there's no telling where that URL redirects to right now.)
Each p8tch comes with a secret passkey that lets you set the redirect target of the URL as often as you like. So it really is like a TinyURL, except one that you can control.
SO WHAT IS THIS GOOD FOR?
Why, alpha-nerd bonding, of course! You sew the "loop" side of the velcro to your jacket, or to your backpack, or to your motorcycle tank bag, or glue it to your Pelican case. Then slap the p8tch on there and have any (or all!) of these interactions:
LIKE THIS
THEM: "Excuse me! Your ideas are intriguing to me and I wish to subscribe to your newsletter." YOU: "Wonderful! Simply scan the p8tch on my shoulder." THEM: [scans the p8tch] "Thank you, I have just subscribed to your RSS feed in Google Reader."
OR
THEM: "Hey, what happened to your leg?" YOU: "Oh, I broke it in a highly harebrained, yet thoroughly entertaining way. Here, scan my p8tch and you can watch the YouTube video!" THEM: [scans the p8tch, watches YouTube video] "OH DEAR GOD YOU IDIOT wow ha ha, let me buy you a beer." YOU: [enjoys beer]
See? Frankly, you can't afford to be WITHOUT a QRCode Commando Nerd p8tch!
CAN I TRY IT RIGHT NOW?
Yes you can! A word of caution: I'm about to give out the passkey that goes with the sample p8tch, so there's no telling if some joker has linked it to goatse. Proceed with careful eyeballs!
Try scanning a p8tch
First, you'll need a QRcode reader. I recommend QuickMark (iTunes link), which is well worth the $1.99. You can see a comparison of iPhone QRCode-scanning applications, along with instructions and tips, over on the Scan page.
Once you've chosen an app, install it, and you'll be ready to go.
You can practice on the barcode below. Please let me know your experience!
If you have a latest-generation smartphone that's not an iPhone, head over to Semapedia to grab a reader. The reader pre-installed on the Nokia N95 is particularly fast.
The image at left is the same QRcode that appears on the p8tch at the top of the page. Hold your scanner steady, and fill as much of the screen as possible. Snap the picture.
In a few seconds (iPhone), or a few moments (Nokia n95), the scanner will emit a "beep!" and show you the URL
"http://p8t.ch/lahbg". Most QRCode readers will then give you the option to visit that URL (or will take you there directly.) An iPhone will additionally pass off Google Maps, YouTube, and other special-purpose URLs to the appropriate application.
Try setting a p8tch
You can set the URL target that the p8tch redirects to like this:
Scan the code again, and you'll be taken to the new URL target.
WHAT DESIGNS ARE THERE?
I asked my friend, Danish designer Kenn Munk, to come up with some symbols that would be flexible, evocative of warning placards, and nerdy as hell. Here they are: (I've included three of each design so you can see that each p8tch's QRcode is unique):
One 2"x4" polyester-twill p8tch with your unique QRcode on it. The design is permanently (waterproof-ly, washing-machine-proof-ly) bonded to the fabric using dye sublimation. Velcro "hook" side fabric is stitched to the back.
Two 2"x4"rectangles of Velcro "loop" fabric, one black and one white. You sew these on your jacket, your backpack, or your laptop sleeve.
The secret passphrase unique to your p8tch, allowing you to control where the QRcode goes. The control site is iPhone-friendly, so you can do your setup on the go.
Two .png files of your QRcode, one at 330px square, and one at 1650px square (links go to the images for the sample p8tch). You can make your own craft projects using those images and the magical p8tch redirect mojo.